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Dignity in Care Campaign
24 Jan 2012

Castlerock Recruitment Group proudly supports the Dignity in Care Campaign aiming to put dignity and respect at the heart of care services. The Dignity in Care Campaign is about improving the quality of care and placing a greater emphasis on and the experience of citizens using services including, community services, home care assistance, care homes and NHS hospitals.
In order to change the culture of care services and ensure people have a good experience of care when they need it, the Dignity in Care Campaign includes the following actions:
• Raise awareness of dignity in care;
• Inspire local people to take action;
• Share good practice and give impetus to positive innovation;
• Transform services by supporting people and organisations in providing dignified services;
• Reward and recognise those people who make a difference and go that extra mile.
Before the campaign launched events took place around the country to find out what Dignity in Care meant to people. The issues raised at these events resulted in the development of the 10 point Dignity Challenge.
The challenge represents what high quality services that respect people's dignity should include. It successfully creates a way of understanding and explaining what dignity looks like in the context of treating individuals with respect in a care setting.
In support of this campaign, people across the country are signing up as Dignity Champions.
"It might well be that the difference people make individually is a mere ripple on the surface of our care system, but each of those ripples added together create a wave, a social movement,and if this makes life better for some - then it has to be worthwhile"
Sir Michael Parkinson, Dignity Champion
Castlerock Recruitment Group believes everybody can do their bit to help influence others and change the way care services are delivered.
Support the Dignity in Care Campaign further & sign up as a Dignity Champion today!



