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Dignity in Care Campaign

Improving the quality of care
 

Castlerock Recruitment Group is supporters of the Dignity in Care Campaign aiming to put dignity and respect at the heart of care services. The Dignity in Care Campaign is about placing a greater emphasis on improving the quality of care and the experience of citizens using services including, community services, home care assistance, care homes and NHS hospitals.
 In order to win hearts and minds, change the culture of care services and ensure people have a good experience of care when they need it, the Dignity in Care Campaign includes the following actions:

•  Raise awareness of dignity in care;
•  Inspire local people to take action;
•  Share good practice and give impetus to positive innovation;
•  Transform services by supporting people and organisations in providing dignified services;
• Reward and recognise those people who make a difference and go that extra mile.

Before the campaign launched several events took place around the country to find out what Dignity in Care meant to people. The issues raised at these events resulted in the development of the 10 point Dignity Challenge. The challenge represents what high quality services that respect people's dignity should include:

• Have a zero tolerance of all forms of abuse
• Support people with the same respect you would want for yourself or a member of your family
• Treat each person as an individual by offering a personalised service
• Enable people to maintain the maximum possible level of independence, choice and control
• Listen & support people to express their needs & wants
• Respect People's Right to Privacy
• Ensure People feel able to complain without fear of retribution
• Engage with family members and carers as care partners
• Assist people to maintain confidence and a positive self-esteem
• Act to alleviate people's loneliness and isolation

In support of this campaign, people across the country are signing up as Dignity Champions.

"Dignity in Care must be everybody's business. I hope people will step up to this challenge and do whatever is in their power to make a difference"

Sir Michael Parkinson,
Dignity Champion

Castlerock Recruitment Group promotes awareness of the ten Dignity in Care points to everyone involved within the organisation. We believe everybody can do their bit to help influence others and change the way care services are delivered.

To support the campaign further & sign up as a Dignity Champion take a look at the Dignity in Care becoming a Dignity Champion pages